FOR IMMEDIATE RELEASE
June 15, 2022
City of Kingston Launches Traffic Safety Campaign
KINGSTON, NY – Mayor Steven T. Noble is pleased to announce that the City of Kingston is launching a new traffic safety campaign for motorists, cyclists, and pedestrians.
The “Be a Road Hero” initiative is a public awareness campaign to educate on the City’s recently implemented transportation projects and resulting changes, and to emphasize safety for all modes of travel. The campaign will include a series of videos, social media posts, lawn signs, and a direct mailer to every mailbox in the City of Kingston.
“The goal of ‘Be a Road Hero’ is an awareness of how to travel more safely and navigate what may be new traffic patterns to some,” said Mayor Steve Noble. “When we all know and understand the rules of the road, the safer we are. It’s important for all of our residents to stay informed and updated on new roadway configurations and always be on the lookout for cyclists and pedestrians.”
Through the “Be a Road Hero” campaign messaging, motorists, cyclists, and pedestrians are reminded that:
- Cyclists must obey all signs, markings and signals.
- Motor vehicles are never permitted to park in cycle tracks or buffer zone.
- Regardless of how you are traveling, stay alert, especially at crossings and cycle tracks.
As a result of the City’s Broadway Streetscape Project, the Broadway Grand Intersection Improvement Project, the Pedestrian Safety Action Plan Project and New York State Department of Transportation’s I-587 Intersection Project, several new traffic reconfigurations have been implemented in Kingston in the last year, along with many new safety features including: new traffic signs, green bicycle turn boxes, reconfigured street lanes with cycle tracks, dedicated traffic signals for cyclists, high-visibility crosswalks, ADA compliant sidewalks and curbs, and pedestrian rapid flashing beacons.
“We can all be safer by looking more, not getting distracted, using the streetscape as it was designed, and slowing down,” said project manager Emily Flynn, City of Kingston Director of Health and Wellness. “If our roads are safer we can all walk and bike more, which is better for our health, reduces emissions, and is a more affordable way to travel. We can all be Road Heroes!”
To learn more about the traffic safety campaign, visit https://engagekingston.com/be-a-road-hero.
As part of the educational campaign, Bike Friendly Kingston will host an informative bicycle ride and tour on Thursday, July 7 at 6:00pm. Participants will learn first-hand how to use some of the new bicycle infrastructure, including the two-way cycle track, green two-stage turning boxes, and more.